Role: Strategy & Creative Lead

Managed the end-to-end marketing and digital strategy for this local community fundraiser, raising $12,500 through registration fees and donor support.

• Strategy & Execution: Designed the event marketing roadmap and wrote all copy for the race donation page.

• Creative & Copy: Developed all promotional copywriting and designed all creatives for Facebook and Instagram.

• Results: Mobilized 200+ participants and secured contributions from 53 individual donors.