Work Experience
Digital Marketing Specialist | CTC Global | Jan 2025-Present
Develop and implement digital marketing and social media marketing strategies
Managed end-to-end B2B ABM digital marketing campaigns on LinkedIn and Demandbase, developing strategy, audience segmentation, UTM tracking, ad copywriting, and overseeing creative direction, landing page optimization to engage high-value accounts
Developed and maintained a comprehensive social media calendar and posting schedule to boost consistency and engagement, resulting in a 74% YOY increase in engagement rate
Created a brand-aligned social media guide and new post templates in Canva to ensure visual consistency and strengthen brand identity.
Built a performance tracking sheet to monitor posting metrics, engagement trends, and campaign effectiveness.
Managed third-party social media content to align with brand voice, tone, and strategy.
Research and lead SEO strategy
Design and execute PPC campaigns
Measure and analyze campaign performance indicators (KPIs), prepare marketing reports, and present insights to stakeholders.
Marketing Coordinator | CTC Global | April 2023-Jan 2025
Researched, presented, and executed new digital marketing strategy to leverage SEO and lead generation
Created, edited, and published social media content for LinkedIn, Facebook and Twitter
Implemented new social strategy which resulted in 100% increase in followers in one year
Redesigned monthly newsletter and social platform content to maintain brand identity
Created ad and content copy
Wrote and maintained company intranet site
Maintained and updated website
Marketing Specialist | Passion Center for Children | Sept 2019- June 2023
Created, edited, and published social media content for Facebook and Instagram and partner channels
Worked with director and team to create a monthly social media content calendar
Ensured consistent brand vision and voice across social media platforms and website using brand guidelines
Worked with director to develop communication style guide
Performed routine updates, upgrades, and overall maintenance of website
Designed print newsletters and other print collateral
Created and distributed email marketing campaigns such as monthly newsletters
Directed efforts of video production team in the redesign of video marketing materials Coordinated logistics and designed marketing kits including program presentations and print materials for 10-15 fundraising events with partner organizations
Volunteer | Passion Center for Children | July 2014- Sept 2019
Worked with director and team to create social media content
Created and distributed email marketing campaigns such as monthly newsletters
Communications Specialist | SullivanCurtisMonroe | July 2021 - Sept 2021
Designed and updated print collateral
Maintained client websites
Created press-ready files for commercial printing
Collaborated with team members to launch and drive projects to completion
Freelance Graphic & Web design | KSville Design | Jan 2020 - Pres
Provided print media, graphic and web design services