Work Experience

Digital Marketing Specialist | CTC Global | Jan 2025-Present

• Develop and implement digital marketing and social media marketing strategies

• Managed end-to-end B2B ABM  digital marketing campaigns on LinkedIn and Demandbase, developing strategy, audience segmentation, UTM tracking, ad copywriting, and overseeing creative direction, landing page optimization to engage high-value accounts

• Developed and maintained a comprehensive social media calendar and posting schedule to boost consistency and engagement, resulting in a 74% YOY increase in engagement rate
  
  

• Created a brand-aligned social media guide and new post templates in Canva to ensure visual consistency and strengthen brand identity.
  
  

• Built a performance tracking sheet to monitor posting metrics, engagement trends, and campaign effectiveness.
  
  

• Managed third-party social media content to align with brand voice, tone, and strategy.

• Research and lead SEO strategy

• Design and execute PPC campaigns

• Measure and analyze campaign performance indicators (KPIs), prepare marketing reports, and present insights to stakeholders.

Marketing Coordinator | CTC Global | April 2023-Jan 2025

• Researched, presented, and executed new digital marketing strategy to leverage SEO and lead generation

• Created, edited, and published social media content for LinkedIn, Facebook and Twitter

• Implemented new social strategy which resulted in 100% increase in followers in one year

• Redesigned monthly newsletter and social platform content to maintain brand identity

• Created ad and content copy

• Wrote and maintained company intranet site

• Maintained and updated website

Marketing Specialist  |  Passion Center for Children | Sept 2019- June 2023

• Created, edited, and published social media content for Facebook and Instagram and partner channels

• Worked with director and team to create a monthly social media content calendar

•  Ensured consistent brand vision and voice across social media platforms and website using brand guidelines 

• Worked with director to develop communication style guide

•  Performed routine updates, upgrades, and overall maintenance of website

•  Designed print newsletters and other print collateral 

• Created and distributed email marketing campaigns such as monthly newsletters 

• Directed efforts of video production team in the redesign of video marketing materials Coordinated logistics and designed marketing kits including program presentations and print materials for 10-15 fundraising events with partner organizations 

Volunteer  |  Passion Center for Children | July 2014- Sept 2019

• Worked with director and team to create social media content 

• Created and distributed email marketing campaigns such as monthly newsletters 

Communications Specialist |  SullivanCurtisMonroe  | July 2021 - Sept 2021

• Designed and updated print collateral

•  Maintained client websites 

• Created press-ready files for commercial printing 

• Collaborated with team members to launch and drive projects to completion

Freelance Graphic & Web design |  KSville Design  | Jan 2020 - Pres 

• Provided print media, graphic and web design services