Work Experience

Digital Marketing Specialist | CTC Global | April 2023 -Present (Hybrid)

• Execute end-to-end B2B ABM campaigns on LinkedIn and Demandbase, strategically targeting high-value utility accounts through the development of custom landing pages and technical ad copy designed to address specific industry pain points

• Drove a 74% YoY increase in social engagement by implementing a new brand-aligned framework and creative templates; standardized copywriting and design guidelines to unify brand recognition while providing editorial direction and final copy-editing for internal agency-led content calendars

• Partner with cross-functional teams to produce high-impact sales collateral, including case studies and technical brochures specifically tailored for utility trade shows and policy events

• Leverage GA4 and Microsoft Clarity to prepare monthly and quarterly performance analyses for senior leadership, delivering actionable recommendations on budget allocation and website optimization that have directly improved user retention and ROI

• Design and execute comprehensive email marketing strategies, including monthly newsletters and targeted campaigns, maintaining an average open rate of 28% while ensuring brand consistency across all digital touchpoints

Paid Media Specialist | Ugly Bunny | Sept 2025 -Present (Part-Time, Contract)

• Manage and optimize multi-channel ad campaigns across Meta and Google Search 

• Synthesize biweekly performance snapshots, identifying key trends in CPA and ROAS to provide stakeholders with actionable insights 

Marketing Specialist  |  Passion Center for Children | Sept 2019- June 2023

• Orchestrated multichannel marketing campaigns including email, social media, and digital platforms

• Executed website redesign for improved site architecture and user flow

• Established a social media presence and developed a social media marketing strategy

• Unified the corporate brand identity through the design of multi-channel marketing collateral and the strategic alignment of messaging across all digital platforms

• Directed efforts of video production team in the redesign of video marketing materials Coordinated logistics and designed marketing kits including program presentations and print materials for 10-15 fundraising events with partner organizations 

Digital Marketing Fellow | Sept 2021-Decemeber 2021

• Audited ad performance and delivered recommendations for optimization

• Configured paid media URL tracking

• Provided feedback on paid media copy & design

• Produced monthly performance reports using Google Analytics and internal software

Communications Specialist |  SullivanCurtisMonroe  | July 2021 - Sept 2021

• Designed and updated print collateral

•  Maintained client websites 

• Created press-ready files for commercial printing 

• Collaborated with team members to launch and drive projects to completion

Volunteer  |  Passion Center for Children | July 2014- Sept 2019

• Worked with director and team to create social media content 

• Created and distributed email marketing campaigns such as monthly newsletters