Digital Execution for GridVista™ Product Launch
Digital Execution for GridVista™ Product Launch
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Project Overview
Project Overview
The GridVista™ System is a groundbreaking real-time intelligence system for power transmission lines marking a new era for the grid. Launched in partnership with Google Cloud and Tapestry (Alphabet), this B2B rollout required a multichannel digital strategy to reach utility executives, engineers, and grid operators.
I served as the Digital Execution Lead, managing the cross-functional digital deployment, account-based marketing campaign (ABM), email strategy, and social media content to drive webinar registrations and awareness.
Social Media
Social Media
ABM Advertising
ABM Advertising
Email Marketing
Email Marketing
Key Responsibility & Strategy
ABM Campaign Management: Managed the end-to-end setup of our Demandbase advertising. Partnered with the VP of the launch and engineering to isolate specific buying groups, key geographic regions, and technical keywords based on accounts showing early interest.
Content, Copywriting & Optimization: Wrote the comprehensive launch email sequences, authored and provided creative direction for organic social posts, and edited the landing page copy to ensure a balance of technical elements and compelling value propositions.
Launch Oversight & Analytics: Set all critical launch timelines and instructions with web developers, oversaw the content calendar, and built the full tracking infrastructure for webinar lead-generation management (form-fills) to ensure seamless attribution.
Key Results
60% Week Over Week Traffic Spike
4,008 users
7,018 pageviews in the first week of the launch
585 total webinar registrants and captured 63 high-intent Marketing Qualified Leads (MQLs), with momentum carrying over into subsequent industry trade shows.
LinkedIn Launch Metrics
1,315
Pageviews
567
Unique Users
204
New Followers
Email Marketing & Targeted ABM Campaign
Delivered a 33% open rate, with email serving as the primary registration generator with 126 registrations (60% of the internally sourced total).
ABM Campaign
Partnered cross-functionally with the VP of the launch and engineering to target specific accounts, buying groups, key geographic regions, and intent keywords. Built and managed the targeted Demandbase advertising campaigns.
The Demandbase campaign achieved a 0.13% CTR, doubling standard B2B benchmarks for display ads.
57% Account Lift- Over half of the targeted, high-value utility accounts showed a measurable increase in website engagement during the campaign.
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