Social Media Campaign | Wonderfully Made

Passion Center for Children's Wonderfully Made campaign is a campaign to raise funds for children with special needs in Malawi, Africa.

Project Background

Passion Center for Children's Wonderfully made campaign is an annual campaign to raise funds for children with special needs (or Champions) in Malawi, Africa.

The goal of this campaign was to raise funds for the launch of a new site and to drive sponsorships for their 50 unsponsored children.

The challenge of this campaign was to develop creatives that would bring awareness to the campaign on social media, but also provide clear, simple tools for our partners to use to promote the campaign at their events and church gatherings.

Creative Process

With the campaign goal in mind, I wanted the audience to feel a connection to the ministry and its work. The ministry resonates with joy, so I chose to use bright and joyful colors, creatives, and media that captured the joy of the children enrolled in the ministry.

This began with designing a logo for the campaign and social content design for Facebook and Instagram.

To address the challenge of creating something that could be used for their social audience as well as for their partner's fundraising efforts, I developed a campaign guide that would allow their partners understand the campaign goals and easily identify where their organization could get involved.

Creatives