Kristin Sommerville - CTC Global

CTC Global

Challenge

As the energy demand continues to increase and the need for newer, more efficient grid technology becomes crucial, CTC Global looked for ways to establish their brand and products as the solution to these growing challenges. Their objective was to increase brand recognition by updating their content to reflect a more consistent brand style.

Solution

After thoroughly evaluating the company's social media page content, design, and copywriting and comparing the content of their top competitors, we began by developing a new content strategy to establish content objectives, an updated social media brand and strategy guide, and implementing a social content calendar to ensure consistent content. This also involved researching relevant hashtags to expand the content's reach.

Page Goals

-Align social channels look and feel to be consistent with their updated website design

-Create new Social Media design templates to align with brand design

-Position their page and brand a thought leader through content that addressed industry pain points

-Drive more traffic to website

Key Results

100%+

Increase in followers on LinkedIn compared to previous year

34%+

YOY Increase web traffic from Organic Social

74%+

YOY Increase in Average Engagement Rate