Role: Brand, Strategy & Social Media Management

Developed the social campaign strategy and creative framework to highlight the nonprofit’s humanitarian work in Malawi, focusing on brand consistency and donor engagement.

• Strategy & Management: Created the long-term social strategy, including video concepts and campaign roadmaps, while managing all daily social media operations.

• Creative Assets: Designed brand-aligned templates to ensure a professional, cohesive look across all platforms.

• Content & Copy: Managed all copywriting and content creation, translating the organization's work into impactful digital updates.

• Execution: Built a library of reusable assets to streamline future marketing and fundraising efforts.