Writing Samples

Press Release

CTC Global Announces ACCC InfoCore® System Upgrade That Provides Utilities Peace of Mind During Installation and Beyond

IRVINE, CA--CTC Global is pleased to announce a groundbreaking upgrade to the ACCC InfoCore® System that enables quick and simple confirmation of conductor integrity before, during, and now, any time after installation, making it the first and only powerline inspection method with this capability.

Originally introduced in 2020 to reduce the installation risks faced by linemen and contractors worldwide, over the years, the ACCC InfoCore® System has continued to evolve to meet the industry's changing needs. The system utilizes infrared light technology, fiber optics, and a robust data capture method to provide quick and easy confirmation of ACCC® Conductor integrity, offering peace of mind to utilities, contractors, and linemen during the handling, installation process, and beyond.

Unlike traditional powerline inspection methods, which can be costly, unsafe, and time-consuming, the ACCC InfoCore® System can evaluate long continuous spans quickly, allowing utilities to promptly identify and prioritize repairs, preventing costly outages, especially after severe weather events or suspected physical damage.

Anne McDowell, CTC’s Vice President Commercial Operations and Marketing, stated, “At CTC Global, we understand the importance of our customers having quick and reliable information regarding the condition of their powerlines. With the newest update to the ACCC InfoCore® System, CTC Global goes beyond speculation, empowering our customers with confidence and certainty. This is a significant leap forward and a valuable asset for the industry.”

To learn more about the ACCC InfoCore® System, visit https://ctcglobal.com/accc-infocore-system/.

ABOUT CTC GLOBAL

CTC Global was founded in 2003 and provides power grid solutions for utility companies around the world. Their flagship product, ACCC® Conductor, is used by over 250 utility companies worldwide to improve the capacity, efficiency, reliability, and resilience of the power grid. For more information about CTC Global, visit www.ctcglobal.com.

Landing Page

Strategic Objective: This page was developed as the primary conversion point for a targeted Account-Based Marketing (ABM) campaign. The goal was to engage high-value utility account stakeholders by addressing a critical industry pain point: the time-intensive nature of traditional infrastructure upgrades.

The Strategy: Working within a cross-functional team, I developed the copy for a landing page centered on the speed of reconductoring. The strategy leveraged hyper-specific messaging to demonstrate how our solution minimizes downtime and accelerates project timelines compared to standard industry methods.

Execution & Tactics:

Targeting: Aligned landing page content with LinkedIn and Demandbase ad sets to ensure a seamless "ad-to-click" experience for key utility targets.
UTM Tracking: Implemented a robust tracking framework to monitor engagement from specific high-value accounts.
UX/UI Focus: Structured the page to prioritize a clear value proposition and a low-friction CTA, specifically designed to move technical decision-makers through the B2B sales funnel.

Paid & Organic Social Media

Role: Ad Copy, Creative Direction

This project was a highly personalized LinkedIn ABM campaign designed to engage key utility accounts by directly addressing pain points identified by our sales team. I led the end-to-end strategy, which included crafting tailored ad copy and developing dedicated landing pages to ensure a seamless, relevant experience for each target.

Organic Social

Whitepaper

Role: Lead Editorial, Creative Direction

This project involved the development of a comprehensive white paper designed as a multi-purpose lead magnet for both policy-makers and utility stakeholders. I provided the strategic direction and lead editorial oversight for the piece, ensuring the content addressed complex regulatory and technical requirements while maintaining a clear, persuasive narrative.

Media

Role: Lead Editorial

The Challenge: CTC's quality assurance process includes a significant investment—saving physical samples from every single reel—that far exceeds industry norms. The goal was to showcase this unique level of detail by shifting the focus away from the internal process and toward the long-term security it provides the customer. Rather than just highlighting technical superiority, the narrative needed to demonstrate how this standard of traceability serves as a long-term promise to the utility.

The Strategy: I developed the script around the idea that transparency is a responsibility in our commitment to quality, not just a process.

I focused the language on "simple assurance," ensuring that when a utility energizes a line, they know the history of their specific conductor is fully documented and preserved.

The Result: A narrative that reinforces the trust customers can have in both the product and the company, moving the conversation from a manufacturing step to a foundation of reliability, proving that the company's rigorous standards are a direct investment in the customer’s long-term success.

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