Website Design

Website Design | Serenity Bookkeeping Services

Serenity Bookkeeping is a small business that strives to relieve business owners of the overwhelming stress that comes with managing their books.   

Project Background

Serenity Bookkeeping is a bookkeeping company that launched a few years previous but had not yet established an online presence. This made it difficult to get the word out about the business and manage prospective clients.

As time went on,  they realized their business desperately needed a website to help attract new clients and lead generation. 

Creative Process

With an established logo and brand style, I knew that I could jump right into the site layout and design.

First, I mapped out the layout of the site and the story I wanted to tell about the business. I looked at the home page as an opportunity to give a brief 'pitch' on the business and I wanted it to contain all the necessary information about the business without having to click to other pages. I worked with the owner to find common questions clients asked when considering using her bookkeeping services and drafted an outline of what we wanted the homepage to cover:

• How Serenity Bookkeeping can help your business thrive

• About/ Company Values

• Bookkeeping Services

• Why Outsource Your Bookkeeping

• Frequently Asked Questions

After the outline was complete, I got to work on the design and layout by selecting imagery and typography that would match the look and feel of the logo and brand style. The brand style was very calm, light and minimal, so I selected light, minimalistic,  professional photos that would match this style.

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