Poultry and Gardening Campaign

Social Media Campaign | Poultry & Backyard Gardening Campaign

Passion Center for Children's Poultry & Backyard Gardening is a campaign that focuses on providing long term food security and economic empowerment opportunities to vulnerable households in Malawi.

Project Background

Passion Center for Children's Poultry and Gardening Project focuses on improving the nutrition of those in their community by providing gardening kits and chickens to the most vulnerable households they serve.

70 of these households were identified for the first round of this project, and the team chose to invite donors to sponsor an individual household.

Creative Process

The challenge of this campaign was to make the goal simple and understandable. I wanted the audience to easily identify the importance of the campaign, how the project worked, and what their donation would provide for each family. Using strong visuals was a key part of showing this impact.

This began with creating infographics for Facebook and Instagram and providing regular campaign updates with images of the project and households as the campaign progressed. Donors also received regular email updates on the progress of the project.

Creative