Website Design
Website Design
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Website Re-design| Passion Center for Children
Website Re-design| Passion Center for Children
Image 1a
Image 1b
Project Background
Project Background
Passion Center for Children is a nonprofit organization with a beautiful mission to rescue, redeem and restore orphaned children and their communities in Malawi Africa. Their work includes ministries serving children with special needs, widows, vulnerable infants, and implementing education and community-based initiatives such as a Community Health Network.
As we discussed the initial needs and concerns with a complete web redesign, the team shared that their main goal was to build a website that could drive more conversions and would better communicate their vision and work— as many of their supporters would not ever be able to see the work of their ministry firsthand.
This goal was the basis of building a new strategy for their website and social platforms.
The challenge of this project was twofold:
1) In addition to a web redesign, the organization's imagery, content, graphic standards, and communication style would also need to be addressed in order to build a cohesive strategy across all platforms
2) To address website traffic and user experience, a new CRM software that would allow supporters to easily donate to the ministry and sponsor children online would also need to be selected and implemented
Creative Process
Creative Process
I had the privilege of traveling to the organization's site many times and was immediately struck by the joy that radiated through the ministry and all of the incredible life-changing stories that were unfolding.
We knew that these moments needed to be captured with new brand images and videography that could be used to convey the ministry's vision and impact.
The previous website (Image 1a) placed the blog and latest stories at the forefront of the site, but with updated media, I wanted website visitors to immediately sense the joy and emotion, while still showcasing the different ministries.
While originally we landed on a beautiful photo for the homepage (Image 1b), I later presented the idea of using a short video loop to better capture these emotions.
Scroll to view the live homepage below or at top of this page!
Pages
Pages
While many of the ministry pages shared vital information about the ministry, in addition to updating the pages' style, each of them were reviewed for web traffic, readability, and to ensure there was strong imagery and clear CTAs.
CRM Selection & Website Design
CRM Selection & Website Design
After months of extensive research, we selected a new CRM that would best suit their need to easily manage supporter records and sponsors/sponsorship connections and began transitioning. This was a huge transition that allowed them to give their supporters the opportunity to sponsor a child online, communicate with them and receive relevant updates, and review their donation records all in one location.
After months of extensive research, we selected a new CRM that would best suit their need to easily manage supporter records and sponsors/sponsorship connections and began transitioning. This was a huge transition that allowed them to give their supporters the opportunity to sponsor a child online, communicate with them and receive relevant updates, and review their donation records all in one location.
Once all the new structure was in place, the site was built to include strong imagery and clear CTAs consistent with the main website.
Finished Website
Finished Website
Sponsorship Subsite
Sponsorship Subsite
Image 2
Finished Sponsorship Website (Image 2)
Finished Sponsorship Website (Image 2)
Final Results
Final Results
After the launch of the redesigned website and subsite in June 2020, Passion Center for children saw a boost in website traffic of 33% and a 12x increase in recurring sponsorships.
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